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AR City Exploration

Finding a new approach for location-based storytelling in AR.

(Archive)

AR City Exploration

Key Points

Activities

  • ▸ Guerilla usability testing
  • ▸ Unity3D + AR prototyping
  • ▸ Academic Research
  • ▸ Experience & Story Design
  • ▸ Sound Design

Deliverables

  • ▸ Proof-of-Concept
  • ▸ iOS Application
  • ▸ Conceptual Framework
  • ▸ Public Presentations
  • ▸ Master Thesis

Outcome

We created a holistic experience concept bringing together transmedia storytelling, interactive technology, and real places. We also built a promising conceptual framework (Memorama) for explorative AR experiences and an iOS prototype to showcase its application.

Discovery & Design

Applied Design Thinking methods throughout: semantic analysis, 10-plus-10s, ad hoc workshops. Used a physical research wall to align on findings. Created feasibility maps, personas, and stakeholder maps.

Feasibility matrix for design decisions
Feasibility matrix for deciding what to build.
User testing AR at a Frankfurt monument
Guerilla testing: a participant triggers an AR installation at a Frankfurt monument.

Experience Design

Every design decision was intentional. We chose a starting place with nearby cafes, used vibration for haptic feedback, kept sound design blending into the environment, and reminded users to take breaks at local stores.

Experience Design Principles
Experience Design Principles for Raubkunst.

Memorama Framework

A conceptual framework for location-based experiences that combine fiction, historical knowledge, and contemporary technology. Three abstract spaces: Navigation Spaces, Discovery Spaces, and the Home Space.

Memorama Framework diagram
The Memorama Framework.

Prototype

Raubkunst app screens
App screens for the Raubkunst prototype.

Built with Unity3D and Vuforia. Partnered with a fellow UX Developer to create scenes and test image trigger recognition, story triggers, and object positioning.

AR installation that can be triggered anywhere.
Navigation Experience Prototype.

Outcomes

  • Presented at Frankfurt Book Fair 2018
  • Deepened skills in Unity3D and Interaction Design
  • Demonstrated impact of great team chemistry
  • Led to career opportunities for all team members